Privacy policy

Privacy Policy

Last updated: July 18, 2026

Viora operates this online store and website, including all related information, content, features, tools, products and services offered to you, the customer. These are collectively referred to as the “Services.”

Our store is powered by Shopify, which enables us to provide our online shopping and checkout services.

This Privacy Policy explains how Viora collects, uses, stores and shares your personal information when you visit our website, place an order, communicate with us or otherwise use our Services.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how we process personal information as described below.

Personal Information We Collect

The personal information we collect depends on how you interact with our website and Services.

We may collect the following categories of information:

Contact Information

This may include:

Your full name
Email address
Telephone number
Billing address
Shipping address

Order and Transaction Information

This may include:

Products you view, add to your cart or purchase
Order numbers
Purchase history
Returns, refunds or cancellations
Shipping and tracking information
Discount codes used
Currency and transaction details

Payment Information

Payments are processed by Shopify and the payment providers available during checkout.

Payment information may include:

Payment method
Billing information
Payment status
Transaction confirmation
Limited payment-card information, such as the final digits of your card

Viora does not normally receive or store your complete payment-card number.

Account Information

When customer accounts are available, we may collect:

Login information
Account preferences
Saved addresses
Order history
Account settings

Communications

We collect the information you provide when you:

Contact customer support
Send us an email
Submit a contact form
Report a problem
Request a return or refund
Communicate with us through social media

Device and Usage Information

When you visit our website, we and our service providers may automatically collect:

IP address
Browser type
Device type
Operating system
Approximate location
Referring website or advertisement
Pages viewed
Links clicked
Products viewed
Cart and checkout activity
Date and time of visits
Cookie and advertising identifiers

Marketing Information

We may collect:

Your newsletter preferences
Your consent to receive promotional communications
Your interactions with marketing emails
Your interactions with our advertisements
Attribution data showing which advertisement or marketing campaign led you to our store

Reviews and User-Generated Content

When you submit a review, testimonial, photo or other content, we may collect and publish the information you choose to provide.

Please avoid including sensitive or confidential personal information in public reviews.

How We Collect Personal Information

We may collect personal information from the following sources:

Directly from you when you place an order, create an account or contact us
Automatically when you browse or interact with our website
From Shopify and our Shopify applications
From payment providers
From advertising and analytics partners
From fulfilment, supplier and shipping partners
From customer-support and email-marketing providers
From social media platforms when you interact with our advertisements or profiles
From other service providers that help us operate our business

How We Use Your Personal Information

We may use personal information for the following purposes.

Providing and Fulfilling Our Services

We process personal information to:

Accept and process orders
Process payments
Confirm transactions
Arrange fulfilment and shipping
Send order and tracking updates
Deliver purchased products
Process returns and refunds
Provide customer support
Manage customer accounts
Respond to questions and complaints

This processing is generally necessary to perform our contract with you.

Improving Our Website and Services

We may use information to:

Understand how customers use our website
Improve website performance
Improve product pages and checkout
Remember your preferences
Recommend relevant products
Diagnose technical problems
Measure the effectiveness of our advertising
Improve our products and customer experience

Where required by law, analytics and non-essential tracking technologies will only be activated after you have provided consent.

Marketing and Advertising

Where permitted by law, we may use personal information to:

Send promotional emails
Inform you about products, offers and promotions
Display relevant advertisements
Measure advertising performance
Create advertising audiences
Understand which advertisements lead to visits or purchases

You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in the email.

Withdrawing from marketing does not prevent us from sending necessary service messages, such as order confirmations, tracking information or responses from customer support.

Security and Fraud Prevention

We may use personal information to:

Detect and prevent fraud
Verify transactions
Protect customer accounts
Identify suspicious activity
Protect our website and business
Enforce our terms and policies

Legal and Administrative Purposes

We may process information to:

Comply with tax and accounting obligations
Maintain required business records
Respond to lawful requests from authorities
Establish, exercise or defend legal claims
Investigate violations of our terms or policies
Comply with applicable laws and regulations

Legal Bases for Processing

Where the General Data Protection Regulation or similar privacy laws apply, we process personal information using one or more of the following legal bases:

Performance of a contract: to process and fulfil your order
Legal obligation: to comply with accounting, taxation and other legal requirements
Legitimate interests: to operate, secure and improve our business, provided these interests do not override your rights
Consent: for non-essential cookies, certain analytics, personalised advertising and marketing communications where consent is required
Legal claims: when processing is necessary to establish, exercise or defend a legal claim

Cookies and Tracking Technologies

We use cookies, pixels and similar technologies to operate our website and understand how it is used.

These technologies may include:

Essential Cookies

These cookies are necessary for:

Shopping-cart functionality
Checkout
Payment processing
Account login
Security
Saving your privacy preferences

Essential cookies cannot always be disabled because the website may not function correctly without them.

Functional Cookies

These cookies help remember preferences such as:

Selected currency
Region
Language
Previously viewed products

Analytics Cookies

Analytics technologies help us understand:

How visitors reach our website
Which pages are viewed
How customers navigate the store
Whether technical issues occur
How website performance can be improved

We may use Shopify analytics and Google Analytics for these purposes.

Advertising Cookies

Advertising technologies may be used to:

Measure advertising campaigns
Attribute purchases to specific advertisements
Show advertisements that may be more relevant
Build advertising audiences
Limit repeated advertisements

These technologies may be provided by Meta, Google, Shopify, WeTracked and similar advertising or attribution providers.

For visitors in the European Economic Area and other regions where consent is required, non-essential cookies and tracking technologies will only be activated after consent has been obtained.

You can change or withdraw your consent through the cookie-preference tool available on our website. Shopify allows merchants to configure consent banners and privacy settings for non-essential tracking.

Advertising and Attribution Services

We may use the following services:

Google

We may use Google Analytics and Google Ads to understand website usage, measure advertising campaigns and display relevant advertisements.

WeTracked

WeTracked may be used to attribute website visits, checkout activity and purchases to advertising campaigns and to improve the accuracy of advertising measurement.

Shopify

Shopify may process browsing, checkout, transaction and device information to provide and improve its commerce, security, analytics and advertising-related services.

We do not sell your personal information to third parties in exchange for money. Certain advertising disclosures may, however, be considered “sharing” or “targeted advertising” under some privacy laws. Where applicable, you may opt out through our cookie settings or by contacting us.

How We Share Personal Information

We may disclose personal information to service providers that help us operate the Services.

These may include:

Shopify

Our store is hosted and operated using Shopify. Information submitted through our website is processed by Shopify to provide hosting, checkout, payment, security, analytics and commerce services.

Shopify maintains its own privacy policy and privacy portal for customers using Shopify-powered stores.

Payment Providers

Payment and fraud-prevention information may be shared with the payment providers available during checkout.

Suppliers and Fulfilment Partners

To prepare and fulfil your order, we may provide suppliers and fulfilment partners with the information reasonably necessary to complete delivery, including:

Your name
Shipping address
Telephone number
Email address
Products ordered
Order and shipping instructions

Our suppliers may be located outside the European Economic Area.

Shipping and Tracking Partners

We share necessary delivery information with:

Postal operators
Couriers
Logistics providers
ParcelPanel or another shipment-tracking provider

These providers use the information to transport your order, provide delivery updates and display tracking information.

Advertising and Analytics Providers

Subject to your cookie choices and applicable law, limited information may be shared with providers such as:

Meta
Google
WeTracked
Shopify analytics and advertising services

Email-Marketing Providers

When you subscribe to marketing communications, your email address and engagement data may be processed by the providers we use to distribute and measure emails.

Business and Technical Providers

We may share information with providers that assist with:

Website hosting
Cloud storage
Customer support
Reviews
Fraud prevention
Security
Accounting
Legal compliance
Website maintenance

Legal Disclosures

We may disclose personal information where reasonably necessary to:

Comply with applicable law
Respond to a court order or lawful government request
Prevent fraud or illegal activity
Protect our customers, business or legal rights
Enforce our policies

Business Transfers

If Viora is involved in a merger, acquisition, restructuring, financing, sale or transfer of business assets, personal information may be included in that transaction, subject to applicable law.

Relationship With Shopify

Shopify processes personal information about your access to and use of our store so that it can provide and improve the Shopify platform.

Information submitted through our store may be transmitted to Shopify and its service providers in countries other than the country where you live.

Some Shopify features may use information from your interactions with our store and other Shopify merchants to provide services such as analytics, security, personalisation and advertising.

For processing activities where Shopify independently determines how information is used, Shopify may act as a separate data controller.

International Transfers

Some of our service providers, suppliers and fulfilment partners may be located outside the European Economic Area.

As a result, personal information may be stored or processed in countries where privacy laws differ from those in your country.

Where required, we rely on recognised safeguards for international transfers, such as:

Adequacy decisions
Standard Contractual Clauses
Data-processing agreements
Other legally recognised transfer mechanisms

Standard Contractual Clauses are one recognised mechanism for providing safeguards when personal data is transferred outside the EEA.

How Long We Retain Personal Information

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods depend on factors such as:

Whether an order or customer account remains active
Customer-service requirements
Legal and accounting obligations
Fraud prevention
Dispute resolution
Enforcement of agreements
Consent and marketing preferences

Transaction and accounting records may be retained for longer where required by applicable tax or accounting laws.

When information is no longer required, we will delete, anonymise or securely isolate it unless continued retention is legally required.

Security

We use reasonable administrative, technical and organisational safeguards designed to protect personal information.

However, no security system or method of transmission over the internet is completely secure. We therefore cannot guarantee absolute security.

You are responsible for protecting any account credentials and should not send sensitive payment or identity information through unsecured communication channels.

Your Privacy Rights

Depending on where you live, you may have the right to:

Request access to your personal information
Receive a copy of your personal information
Correct inaccurate or incomplete information
Request deletion of your information
Restrict certain processing
Object to processing based on legitimate interests
Request data portability
Withdraw consent
Opt out of direct marketing
Opt out of certain targeted advertising
Lodge a complaint with a data-protection authority

These rights may be subject to legal limitations. For example, we may need to retain certain transaction information to comply with legal obligations.

Individuals in the EEA have rights including access, correction, deletion, restriction, objection, portability and withdrawal of consent.

To exercise a privacy right, contact us using the details at the end of this policy.

We may request information necessary to verify your identity before processing your request.

We will not discriminate against you for exercising a privacy right.

Marketing Preferences

You may unsubscribe from marketing emails at any time using the unsubscribe link in our emails.

Even after unsubscribing, you may continue to receive non-promotional communications related to:

Existing orders
Shipping and tracking
Customer-support requests
Returns and refunds
Security or legal notices

Children’s Privacy

Our Services are not intended for children under the age of 16.

We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so that we can investigate and delete the information where appropriate.

Third-Party Websites

Our Services may contain links to websites or platforms operated by third parties.

We are not responsible for the privacy, security or content of third-party websites. You should review the privacy policy of any third-party service before providing personal information.

Complaints

Please contact us first if you have concerns about how we process your personal information.

You may also have the right to submit a complaint to the data-protection authority in your country.

For customers in the Netherlands, the relevant supervisory authority is the Autoriteit Persoonsgegevens.

Changes to This Privacy Policy

We may update this Privacy Policy when:

Our business practices change
We introduce new services or applications
Legal or regulatory requirements change
We change how personal information is processed

The updated version will be published on our website with a revised “Last updated” date.

Contact Us

For questions about this Privacy Policy, our privacy practices or a request concerning your personal information, please contact:

Viora Customer Support
Email: support@mobalcare.com

Business Information
Nourisha Limited
46 Grayswood Drive
city:- Bradford
post code:- Bd4 9es
United Kingdom

For the purposes of applicable data-protection legislation, Mobal is the data controller responsible for the processing of your personal information.